International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

The Role of AI in Enhancing Business Analytics and Security: A systematic Review

Author(s) Sweta Pandya, Urvish Pandya
Country India
Abstract In today’s data-driven business environment, Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing both business analytics and security operations. This systematic review aims to explore how AI technologies such as machine learning, natural language processing, and computer vision enhance decision-making, improve predictive analytics, and strengthen cybersecurity frameworks. Using the PRISMA methodology, this study systematically analyse peer-reviewed articles from two databases The findings reveal a dual role of AI: (1) augmenting analytics by enabling real-time data processing, pattern recognition, and customer insight generation, and (2) fortifying security through anomaly detection, fraud prevention, and threat intelligence. The review also identifies implementation challenges such as algorithmic bias, data privacy concerns, and integration complexities. The paper concludes by highlighting best practices, emerging trends, and future research directions for businesses aiming to leverage AI for data-driven strategy and secure digital infrastructure.
Keywords Business Analytics, Cybersecurity, Machine Learning, Predictive Analytics, Data Security, Systematic Review, AI Integration, Decision Support Systems, and Anomaly Detection.
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-26
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52247
Short DOI https://doi.org/g9vprn

Share this