International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Impact Of Inflation On Cosmetic Buying Behavior In Indore And Bhopal

Author(s) Ms. Akansha Arora, Dr. Pushpalata Chouksey
Country India
Abstract Inflation, as a macroeconomic phenomenon, directly influences consumer purchasing power and market dynamics. While its impact on essential commodities has been extensively studied, the effect on semi-luxury and non-essential products like cosmetics remains relatively underexplored, especially in the context of Tier-2 Indian cities. This study aims to investigate the influence of inflation on cosmetic buying behavior among consumers in Indore and Bhopal—two rapidly urbanizing cities in Madhya Pradesh that represent unique consumer profiles and spending habits.
Keywords Inflation, Consumer Behavior, Cosmetics, Indore, Bhopal, Price Sensitivity, Purchasing Patterns, Economic Impact
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-29
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52365
Short DOI https://doi.org/g9vpn4

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