Impact Of Inflation On Cosmetic Buying Behavior In Indore And Bhopal

Author(s)	Ms. Akansha Arora, Dr. Pushpalata Chouksey
Country	India
Abstract	Inflation, as a macroeconomic phenomenon, directly influences consumer purchasing power and market dynamics. While its impact on essential commodities has been extensively studied, the effect on semi-luxury and non-essential products like cosmetics remains relatively underexplored, especially in the context of Tier-2 Indian cities. This study aims to investigate the influence of inflation on cosmetic buying behavior among consumers in Indore and Bhopal—two rapidly urbanizing cities in Madhya Pradesh that represent unique consumer profiles and spending habits.
Keywords	Inflation, Consumer Behavior, Cosmetics, Indore, Bhopal, Price Sensitivity, Purchasing Patterns, Economic Impact
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-29
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.52365
Short DOI	https://doi.org/g9vpn4

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