
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 4
July-August 2025
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Content Revolution: The Changing Dynamics of Tollywood in Digital Age
Author(s) | Mr. Aarnav Pasupuleti |
---|---|
Country | India |
Abstract | OTT platforms have transformed the landscape of the Telugu film industry by changing the way content is created, marketed, and consumed. In this regard, this paper aims to analyse the transformation from classic cinematic experience to a digital theatre, and how audience tastes and preferences, the accessibility to contents, the variety of those contents and the economic viability of cinematic experience have also changed to fit the success of OTTs. It puts the history of Telugu cinema into perspective, examining the ripple effect of platforms such as Aha, Netflix, and Amazon Prime Video, as well as their implications for stories from the region and theatrical releases. The paper examines the potential and challenges for viewers and the broader entertainment ecosystem to face with this digital change. |
Keywords | - OTT, Tollywood, Digital Transformation, Film Industry, Media Consumption |
Field | Arts > Movies / Music / TV |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-07-30 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i04.52372 |
Short DOI | https://doi.org/g9vpnx |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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