Content Revolution: The Changing Dynamics of Tollywood in Digital Age

Author(s)	Mr. Aarnav Pasupuleti
Country	India
Abstract	OTT platforms have transformed the landscape of the Telugu film industry by changing the way content is created, marketed, and consumed. In this regard, this paper aims to analyse the transformation from classic cinematic experience to a digital theatre, and how audience tastes and preferences, the accessibility to contents, the variety of those contents and the economic viability of cinematic experience have also changed to fit the success of OTTs. It puts the history of Telugu cinema into perspective, examining the ripple effect of platforms such as Aha, Netflix, and Amazon Prime Video, as well as their implications for stories from the region and theatrical releases. The paper examines the potential and challenges for viewers and the broader entertainment ecosystem to face with this digital change.
Keywords	- OTT, Tollywood, Digital Transformation, Film Industry, Media Consumption
Field	Arts > Movies / Music / TV
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-07-30
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.52372
Short DOI	https://doi.org/g9vpnx

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International Journal For Multidisciplinary Research