International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Marketing of Services with Special Reference to Modern Education System

Author(s) Dr. Rakhi Gupta
Country India
Abstract The importance of service marketing in educational institutions has grown due to advancements in technology and the blurring of international borders. The importance of the teacher-student relationship has been lessened by alternative strategies, such as using multimedia tools while offering this service. Globalization and privatization have significantly altered every area of the economy, especially the service sector, throughout the Liberalization Era. Services play a considerable role in developing countries like India, China etc. Marketing of services such type of marketing which is based on relationship and values. It includes the process of selling and buying of time, knowledge, skill or resources. The services are in so many forms like education, medical, transportation, communication, electricity, gas, water and so on. This paper explores the marketing of educational services.
Keywords Service, Marketing, Education, Students.
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-02
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52537
Short DOI https://doi.org/g9vzg8

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