International Journal For Multidisciplinary Research

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Does Diversifications of Technology Help Promotion of Tribal Community Products - A study of Jharkhand State

Author(s) Dr. Swarnlata lata
Country India
Abstract ABSTRACT
Tribal communities are diverse groups of people who have their own unique cultures, languages, and traditions. These communities are spread across various states in India and reside in the forest and hilly regions make up a significant portion of the country populations. As per the census 2011, the population belonging to tribal communities are 196 in India. The tribal population constitutes about 8.9% of the total population in India. The states with the highest tribal populations were Odisha 18.6%, Chhattisgarh 14.6%, and Jharkhand 12.9%. The Tribal economy is mainly condensed around the assemblage and processing of minor forest products and cultivation mostly for the purpose of domestic consumption. They usually fray to meet their economic needs with a base of minimum income. This is due to rational number of tribal being detach from the civilized world. The tribal community lack of organised market as well as financial institution to promote the tribals products local to global. The tribals are often unaware of the consumer taste, preferences and the consumers do not have information about the product that are produced by traditional groups. This is one of the effects of inadequate marketing strategies, technological changes as a result the community is unable to profit from the product that it produces. The Indian government has implemented various policies and Programme to support the development and empowerment of tribal communities. Diversification of technology a key occasion for companies to rapid expanding market and contribution to the economic growth rate. Thus, efficient production and effective promotion to become imperative for the economic development of the communities.
Keywords Communities, Tribal, Promotions, Strategies, Products, Economic.
Field Sociology > Administration / Law / Management
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-02
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52559
Short DOI https://doi.org/g9vzg5
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