International Journal For Multidisciplinary Research

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Social Media Leads Arabs to Accept Change and Neglect Face

Author(s) Ms. Iman Qasim Al Sharqi
Country Oman
Abstract This paper examines face as one of the most prominent features of Arabs that make them reject change out of fear for decades. However, Arabs are starting to accept change and liberate from face dominance, I argue, after exposing to social media. This paper aims to study Arabs' shift across time from being afraid of embracing change to protect their face, to start being a nation that accepts change. The features of face and fear of change will be examined across almost eight years from 2013 to 2020 to demonstrate that Arabs are changing over time owing to social media prime influencers. Social media is the scene that will be used to study the transformation of these features in the Arab world. The examination will be conducted by studying Arabs’ reactions toward social media influencers through different social networking platforms such as Twitter, Instagram as well as video streaming applications like YouTube. Talal Mahmoud Al Samdan, who is known as Talal Sam, the creator of “Wanasa Wanasa” a 2.1M viewed video, is the selected representative example of social media influencers who plays a key role in shifting Arabs to accept change. The paper will discuss people's reactions, across eight years, toward Al Samdan after publishing the Wanasa Wanasa video in 2013. This paper argues that 1) face is the main reason for Arabs' regression in several life aspects, and 2) social media influencers aid in changing Arab people to make them such a resilient nation that accepts change and neglects face more than ever. This paper found that people shifted from using an impolite-oriented discourse to use polite-polite oriented discourse due to the positive impact of social media.
Keywords Arabs, Wanasa Wanes, social media, Talal Al Samdan, fear of change, face-attack, feature
Field Sociology
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-07-31
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52619
Short DOI https://doi.org/g9vtv7
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