International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

Exploring the Factors Influencing Consumer Buying Decisions for Apparel in E-Commerce

Author(s) Mr. Kumar E, Dr. Periasami G
Country India
Abstract Online purchases of Apparel have rapidly increased due to digitalization and growth of the apparel industry, most of the Indian e-commerce industries are selling apparel. In the contemporary era the social media has a lot of influence on buying behaviour of the consumer. The study focuses on understating the factors which have greater influence on online purchase. The data is collected through survey method where 170 respondents opinion were analysed using statistical tools such as ANOVA and Factor Analysis in which it is determined that convenience, Safety & Security and Personal Influence are the major influencers on consumer behaviour towards online purchase of apparel.
Keywords Apparel, Consumer Buying Decisions, E-commerce, Online Purchase
Field Mathematics > Economy / Commerce
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-03
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52756
Short DOI https://doi.org/g9vzjn

Share this