
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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Impact Factor: 9.24
A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 4
July-August 2025
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Multimodality In Shopee Advertisement
Author(s) | Ms. Katrina Dela Rama Macapala |
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Country | Philippines |
Abstract | The research entitled, “Multimodality in Shopee Advertisement” aims to analyze the TV commercial, Shopee, endorsed by the famous Filipina actress and host, Anne Curtis-Smith. Specifically, it aims to analyze the meaning of the verbal and visual elements found in the Shopee advertisement. The researcher employed a Multimodal Critical Discourse Analysis by Kress and van Leeuwen together with Bateman and Schmidt’s Multimodal Aspects to assess the meaning of the verbal and visual elements found in both original and commercial parody. |
Keywords | TV commercial, YouTube, multimodal aspects, function, multimodal critical discourse |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-08-04 |
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E-ISSN 2582-2160

CrossRef DOI is assigned to each research paper published in our journal.
IJFMR DOI prefix is
10.36948/ijfmr
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