International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.
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Volume 7 Issue 4
July-August 2025

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Multimodality In Shopee Advertisement

Author(s) Ms. Katrina Dela Rama Macapala
Country Philippines
Abstract The research entitled, “Multimodality in Shopee Advertisement” aims to analyze the TV commercial, Shopee, endorsed by the famous Filipina actress and host, Anne Curtis-Smith. Specifically, it aims to analyze the meaning of the verbal and visual elements found in the Shopee advertisement. The researcher employed a Multimodal Critical Discourse Analysis by Kress and van Leeuwen together with Bateman and Schmidt’s Multimodal Aspects to assess the meaning of the verbal and visual elements found in both original and commercial parody.
Keywords TV commercial, YouTube, multimodal aspects, function, multimodal critical discourse
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-04
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E-ISSN 2582-2160
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