
International Journal For Multidisciplinary Research
E-ISSN: 2582-2160
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A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal
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Volume 7 Issue 4
July-August 2025
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To What Extent Does Digital Data Analysis Benefit Small and Medium-Sized Businesses (SMBs) in Japan?
Author(s) | Mei Hanaoka |
---|---|
Country | India |
Abstract | Digital data analysis has become a key factor in adopting digital transformation, providing valuable insights based on logic and empirical evidence to navigate decision making processes in today’s rapidly changing industries. However, its implementations in Japanese small and medium-sized businesses (SMBs) which play an indispensable role in the Japanese economy remains limited, primarily due to its unconvincing benefits compared to current traditional methods. Therefore this paper aims to evaluate the extent to which digital data analysis benefits SMBs in Japan, taking into consideration aspects such as online and in-store purchasing behavioral patterns and employee communication. |
Keywords | Data Science, Small and Medium-Sized Businesses (SMBs), Digital Transformation |
Field | Computer > Data / Information |
Published In | Volume 7, Issue 4, July-August 2025 |
Published On | 2025-08-07 |
DOI | https://doi.org/10.36948/ijfmr.2025.v07i04.52988 |
Short DOI | https://doi.org/g9wjgr |
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E-ISSN 2582-2160

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IJFMR DOI prefix is
10.36948/ijfmr
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