International Journal For Multidisciplinary Research

E-ISSN: 2582-2160     Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 7, Issue 4 (July-August 2025) Submit your research before last 3 days of August to publish your research paper in the issue of July-August.

To What Extent Does Digital Data Analysis Benefit Small and Medium-Sized Businesses (SMBs) in Japan?

Author(s) Mei Hanaoka
Country India
Abstract Digital data analysis has become a key factor in adopting digital transformation, providing valuable insights based on logic and empirical evidence to navigate decision making processes in today’s rapidly changing industries. However, its implementations in Japanese small and medium-sized businesses (SMBs) which play an indispensable role in the Japanese economy remains limited, primarily due to its unconvincing benefits compared to current traditional methods. Therefore this paper aims to evaluate the extent to which digital data analysis benefits SMBs in Japan, taking into consideration aspects such as online and in-store purchasing behavioral patterns and employee communication.
Keywords Data Science, Small and Medium-Sized Businesses (SMBs), Digital Transformation
Field Computer > Data / Information
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-07
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.52988
Short DOI https://doi.org/g9wjgr

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