Assessing The Awareness, Usage And Accessiblity Of Suvidha Sanitary Napkins Under PMBJP In The Context Of Banaras Hindu University

Author(s)	Dr. Amarnath Paswan, Juhi Singh
Country	India
Abstract	Menstrual hygiene is a critical public health issue closely tied to gender equity, dignity, and education in India. Despite several governmental initiatives, including the introduction of low-cost Suvidha sanitary napkins under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), significant gaps remain in awareness, accessibility, and usage, especially among young women. This study evaluates these dimensions among 50 female students at Banaras Hindu University (BHU), offering a microcosmic insight into broader systemic challenges. Findings reveal that although 56% of participants were aware of Suvidha napkins, only 24% had access to them, and a staggering 72% had never used them. Preference for commercial brands, quality concerns, and insufficient institutional distribution emerged as key barriers. The study underscores the need for targeted awareness campaigns, infrastructural support, product quality improvement, and policy integration to make menstrual health management truly inclusive and impactful.
Keywords	Menstrual hygiene, Suvidha sanitary napkins, Menstrual health management, Banaras Hindu University, Policy intervention.
Field	Sociology > Health
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-06
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.53047
Short DOI	https://doi.org/g9wjf2

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