A Study of Artificial Intelligence (AI) in Financial Investment: Opportunities, Strategies, and Challenges

Author(s)	Ms. Rajni Ahirwar, Ms. Shweta Rawat
Country	India
Abstract	This research paper explores the growing influence of Artificial Intelligence (AI) in financial investment, focusing on its opportunities, strategic applications, and associated challenges. The study employs a mixed-methods approach combining quantitative survey data and qualitative expert interviews to provide comprehensive insights into how AI is transforming modern investment practices. Findings reveal that AI tools such as machine learning, algorithmic trading, and natural language processing are increasingly adopted for portfolio optimization, risk management, and market forecasting. These technologies offer significant benefits, including enhanced accuracy, speed, personalization, and cost-efficiency.
Keywords	Artificial Intelligence (AI), Financial Investment, Risk Management
Field	Business Administration
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-13
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.53100
Short DOI	https://doi.org/g9w5hm

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International Journal For Multidisciplinary Research