Psychology behind working of electronic media and role of Indian electronic media in built attitude towards Nation

Author(s)	Dr. Yuvraj Balaram Gaherao
Country	India
Abstract	Abstract Descriptive research methodology used for this research article. The objective of this research article is examines the psychological mechanisms that underpin the influence of electronic media and analyzes its specific role in shaping attitudes towards the nation in India. Drawing upon theories of cognitive psychology, social identity, and media framing, the paper argues that Indian electronic media particularly 24/7 news channels leverages powerful emotional appeals (fear, pride, outrage) and cognitive biases (confirmation bias, availability heuristic) to construct a compelling, yet often simplified, narrative of the nation. It explores how the relentless news cycle, high-decibel debates, and the strategic use of national symbols work to create a strong sense of in-group identity ('us') against perceived out-groups ('them'). The paper concludes that while this process can foster a sense of national unity and patriotism, it also risks promoting hyper-nationalism, stifling dissent, and polarizing public discourse, thereby playing a critical and often contentious role in the construction of modern Indian national identity.
Keywords	Electronic media, Attitude.
Field	Sociology > Philosophy / Psychology / Religion
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-07
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.53119
Short DOI	https://doi.org/g9wjff

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