Role of Artificial Intelligence in Enhancing Customer Experience and Loyalty in Fast-Food Restaurants

Author(s)	Ms. Anurupa Kujur, Dr. Shailesh K. Dwivedi
Country	India
Abstract	In the 21st Century, the development of artificial intelligence is the most intriguing technological advancement. Numerous sectors are being revolutionized by artificial intelligence (AI) and the fast-food restaurant industry is no exception. The use of artificial intelligence will bring about a major shift in the restaurant business and contribute positively to India's economy. The need for operational efficiency, improved customer experience, and cost reduction drives the adoption of Artificial Intelligence in fast-food restaurants. This study explores many significant applications of AI, including automated ordering systems, analytical forecasting, use of customer data. In this paper, we have also discussed future trends and AI based approaches utilized in the fast-food restaurant business
Keywords	Fast-food Restaurants, Fast-food, Artificial Intelligence (AI)
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-10
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.53255
Short DOI	https://doi.org/g9w5gq

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International Journal For Multidisciplinary Research