Sustainability Practices in Retail: Impact of Green Store Designs on Customer Perception and Business Performance

Author(s)	Ms. Kritika Prakash, Dr. Laxmi Singh Sengar, Dr. Mahendra Singhai
Country	India
Abstract	With the increasing concerns of the environment, sustainability has emerged as a prime concern for organizations worldwide, especially for retailers. This research explores how green store designs affects customer perception and business performance, focusing particularly on environmentally friendly infrastructure and operational processes in top retail chains like D-Mart, IKEA India, Reliance Retail and Big Bazaar. With the use of a descriptive research design, data was gathered from 250 customers and 10 store managers via structured questionnaires and secondary sources like sustainability reports. Statistical methods involving descriptive statistics, correlation, regression analysis and cost-benefit assessment were used to explore relationships among green design, perception, brand loyalty, and economic viability.
Keywords	Green store design, sustainability, energy efficiency, waste reduction, eco-friendly infrastructure, retail chains, environmental impact.
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-12
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.53437
Short DOI	https://doi.org/g9w5bw

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International Journal For Multidisciplinary Research