International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Importance of Digital Marketing in India’s Tourism Industry - A case study

Author(s) Prof. Dr. Kapila Parshottam Chavda, Bhavya Fattania
Country India
Abstract This Analytical and descriptive case study research paper studies the significant contribution of digital marketing to the expansion and development of businesses across the world in the 21st century. Digital marketing has completely changed the effect of traditional marketing. In today's time, digital marketing has become an essential tool for the development and expansion of businesses. In this research paper, among various industries, how important and useful are various digital marketing tools for the tourism industry of India to make the customer's travel planning successful? In this research paper, information related to the usefulness of digital marketing for travel planning in India has been obtained from 188 customers residing in Gujarat and using digital platforms for travel through a questionnaire of ten questions using Google Forms. This collected information has been presented in the research paper through bivariate table analysis and graphs. In addition, for the promotion of India's tourism business, a descriptive presentation of statistical data on the increase in the number of followers on Twitter, Facebook, Instagram, Koo for @tourismgoi among various social media handles is given from 2020 to 2024, which shows the success of digital marketing in India's tourism industry and also shows the impact of digital marketing in the Indian tourism industry.
Keywords Digital Marketing, Social Media, Web Portal, Facebook, Traditional Marketing, etc.
Field Sociology > Administration / Law / Management
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-23
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.53650
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals