International Journal For Multidisciplinary Research

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The Survival of Newspapers in the Digital World

Author(s) Mr. Sanjay Karande, Ms. Neetu Tulsiram Choudhary
Country India
Abstract A newspaper may be a periodical publication containing written information about different factors like politics, business, and sports, infrequently embody material like optional columns, weather forecasts, reviews of native services, crosswords, etc.
The objectives of the research project are to know the importance of newspapers in our daily life, to know which language of the newspaper is more prevalent in different localities, to know which are the different sections people prefer to read newspapers, to check which factors are affecting the sales of the newspapers and to study how social media affecting newspapers.
The methods used to get the result for the research project are graphical representation, and chi-square test using Microsoft Excel.
According to the analysis, we observed that reading newspapers daily and two times / three times a week shows the importance of newspapers in our daily lives. Due to easy availability, most people like to read E-newspaper, the digital form of hardcopy of newspapers. The popular language is English in urban localities as well as rural localities. We have seen that 48% of the sample preferred reading the entertainment section. Sales of newspapers are decreasing due to social media platforms.
Keywords newspapers, Chi-square test, digital platforms, sales
Field Mathematics > Statistics
Published In Volume 5, Issue 4, July-August 2023
Published On 2023-08-26
Cite This The Survival of Newspapers in the Digital World - Mr. Sanjay Karande, Ms. Neetu Tulsiram Choudhary - IJFMR Volume 5, Issue 4, July-August 2023. DOI 10.36948/ijfmr.2023.v05i04.5369
DOI https://doi.org/10.36948/ijfmr.2023.v05i04.5369
Short DOI https://doi.org/gsnrkx
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