Assessment Of Consumer Attitude Towards Plastic Money For Consumer Durable Electronic Appliances In Surat City: An Empirical Analysis

Author(s)	Mr. Akshay S. Chataniwala, Dr. Jignesh P. Vaghela
Country	India
Abstract	India is one of the world's major markets for consumer durables for the reason of its large middle class and rising demand. Payment perceptions and consumer behaviour are influenced by social, cultural, psychological, personal, and economic variables. The objectives of study to find out which kind of payment mode is used by consumer while purchasing consumer durable electronic appliances. It also studies the reasons for attitude towards mode of plastic money payment for purchasing consumers durable electronic appliances in Surat city. The primary data is collected through a questionnaire from 201 customers. The findings showed an acceptance of plastic money mode by the consumer while purchasing consumer durable electronic appliances. Plastic money and digital options like UPI are gaining popularity in Surat due to ease of use, compatibility, and convenience, while promoting digital literacy and public awareness.
Keywords	Consumer Durable Electronic Appliances, Plastic Money, UPI, Consumers, Survey, Surat
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-23
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.54025

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research