DIGITALLY-DRIVEN MUTUAL FUND INVESTMENTS – A BEHAVIORAL AND PERCEPTUAL STUDY OF INVESTORS

Author(s)	Dr. Gayathiri G R, Mr. Ragavan V R, Mr. Sridhar M, Ms. Abinaya R
Country	India
Abstract	One of the parts of every individual is savings. Now-a-days there are lot of investment options available for an investor in financial market to invest in. To have a successful investment experience an investor should have the knowledge of financial intermediary and an effective professional expertise. The purpose of investment is to maximize return and to get benefit from the capital market. The choice of investment depends upon the risk-taking capacity of the investor. Though there is multiple options available to invest in, the economic activity in share market and mutual fund has shown an increasing trend in recent years. This shows that people started investing in mutual fund similar to other traditional methods.
Keywords	Mutual funds, digital transformation, digital investments, SIP, investor behaviour.
Field	Sociology > Banking / Finance
Published In	Volume 7, Issue 4, July-August 2025
Published On	2025-08-24
DOI	https://doi.org/10.36948/ijfmr.2025.v07i04.54055

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