International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
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Volume 8 Issue 1
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The Impact of Influencer Marketing : A Strategic Perspective

Author(s) Mr. JOSHIVIJAY KUMAR PANDADA
Country India
Abstract This study is all about influence of social media marketing in India. Through this study we aim to understand how social media marketing influences customer purchase decisions. Influencers are pervaded with huge number of dedicated social media followers. They enhance the accessibility of social media to maintain a personal connection with their followers.
Keywords Influencer, Brand, Content Makers, Brand Awareness
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-30
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.54367
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E-ISSN 2582-2160
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