International Journal For Multidisciplinary Research

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Agri-tech startups in India- An analysis of VUCA

Author(s) Mrs. Rashmi R, Dr. S Rosaline Jayanthi
Country India
Abstract The agri-tech sector in India is burgeoning, driven by technological advancements and a growing need for innovative solutions in agriculture. However, this dynamic environment is characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), which pose significant challenges to startups in this field. This study aims to explore how VUCA factors impact agri-tech startups in India, focusing on their operational strategies, adaptability, and overall resilience. The research employs a mixed-methods approach, including qualitative interviews with key stakeholders. Key objectives include identifying the primary VUCA-related challenges faced by these startups, evaluating their strategic responses, and assessing the effectiveness of these strategies in mitigating the adverse effects of VUCA. Additionally, the study examines the role of external factors such as government policies, institutional support, and market conditions in shaping the startups' ability to navigate a VUCA landscape. Findings suggest that while VUCA presents substantial hurdles, agri-tech startups that leverage innovative technologies, strategic partnerships, and agile business models are better positioned to thrive. The study also highlights the importance of supportive ecosystems and policy frameworks in enhancing the resilience of these ventures.The research provides actionable insights for entrepreneurs, investors, and policymakers,offering recommendations to improve strategic planning and resource allocation in the face of VUCA. By understanding and addressing the impact of VUCA, stakeholders can better
support the growth and sustainability of agri-tech startups in India, ultimately contributing to a more resilient and innovative agricultural sector.
Keywords Agri tech startups, VUCA
Field Sociology
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.54545
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E-ISSN 2582-2160
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