International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Customer Perception Towards Private Label Brands in Retail Outlets

Author(s) Dr. Ch. Munendar Reddy
Country India
Abstract In retail business environment, it is challenging for retailers to retain their customer base and seek their loyalty. Private label brands (PLBs), are exclusive offerings of the retailers, consequently, they are given special emphasis by retailers while formulating strategies to seek store loyalty.
Keywords : Brands, Product Life time, Freshness, Aroma
Field Business Administration
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-30
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.54687
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E-ISSN 2582-2160
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