Pragmatics and Semantics of Online Linguistic Action: Politeness, Aggressiveness, and Irony in Algorithmic Environment

Author(s)	Mr. Francesco Mercadante
Country	Italy
Abstract	The analysis of a corpus comprising 120 utterances drawn from interactions on social networks, supplemented by a targeted selection of 30 additional occurrences, reveals that users’ linguistic choices are strongly conditioned by algorithmic mediation. The orientation toward visibility—pursued through lexical salience, memetic formats, and semantic indexability—emerges as a transversal organizing principle, capable of shaping politeness, aggressiveness, and irony in relation to the optimization of ranking and engagement. From this perspective, acts of inclusive facework, direct Face-Threatening Acts, and ironic mock agreements appear not as accidental outcomes, but as strategic resources for enhancing discursive circulation.
Keywords	strategic resources, social networks, irony , pragmatic analysis, modulation
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-09
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.54756

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