International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Impact Of Kolkata's Cuisine On Destination Attractiveness: Perspective Of Guwahati's Youth

Author(s) Mr. Vikram Singh, Ms. Srijani Chatterjee
Country India
Abstract Abstract
This study examines the impact of Kolkata's cuisine on destination attractiveness from the perspective of Guwahati's youth. Cuisine is a crucial aspect of a destination's image, and its influence on attractiveness can significantly shape tourist decisions. The research focuses on how Guwahati's youth perceive Kolkata's cuisine and its role in making the city an attractive tourist destination. A quantitative and qualitative approach was employed, surveying young respondents from Guwahati to assess their perceptions of Kolkata's cuisine, including its functional value (taste, quality), social value (sharing experiences), emotional value (nostalgia), cultural value (learning about local traditions), and nutritional value. The study also investigates the relationship between these perceived values and the overall attractiveness of Kolkata as a tourist destination. Key findings indicate that Guwahati's youth highly value Kolkata's cuisine, particularly its functional, social, and cultural values. The results also reveal a significant positive correlation between these perceived values and the overall attractiveness of Kolkata as a tourist destination. The study's insights can inform tourism marketers and stakeholders in Kolkata, helping them leverage the city's culinary heritage to enhance its appeal to young tourists from Guwahati and potentially other Northeast Indian destinations. By highlighting the unique aspects of Kolkata's cuisine, tourism promoters can create targeted marketing strategies to attract more youth tourists and foster a more vibrant tourism industry.
Keywords Kolkata Cuisine, Destination Attractiveness, Kolkata Food Variety
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.54801
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals