International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Descriptive Study: Consumers’ Preferences for Eco-Friendly Packaging in the Food Industry

Author(s) Ms. Sachumol Joy
Country India
Abstract The growing environmental influence of traditional food coverings has led to a transference to eco-friendly options. Environment- friendly packaging, featured by the usage of reusable, non-toxic or dispensable substances and the reduction of waste through modest outline. This descriptive study inspects consumers’ inclination for environment-friendly packaging in the food industry, concentrating on their consciousness levels, buying behavior, and readiness to pay for eco-friendly options. Facts were composed through organized questionnaires administered to an illustrative sample of consumers, and the results were examined to recognize key trends and affecting factors. Findings reveal that environmental consciousness, perceived product quality, and brand reputation remarkably shape consumer choices, while cost and convenience remain notable barriers. The study underlines the need for targeted awareness movements, competition-based pricing strategies, and policy actions to increase the adoption of sustainable packaging. These insights provide valuable direction for food manufacturers, retailers, and policymakers in encouraging eco-friendly consumption practices and promoting environmental stewardship in the food sector.
Keywords Environment-friendly Packaging, Consumers’ Inclination, Environmental Consciousness, Readiness to Pay, Eco-friendly Consumption, Food Industry
Published In Volume 7, Issue 4, July-August 2025
Published On 2025-08-31
DOI https://doi.org/10.36948/ijfmr.2025.v07i04.54981
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E-ISSN 2582-2160
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