The Strategic Importance of Marketing in Commerce

Author(s)	Ms. Remya P R
Country	India
Abstract	Marketing is an essential aspect of commerce that connects producers and consumers, ensuring the efficient flow of goods, services, and ideas. In today’s competitive and dynamic business environment, marketing plays a strategic role in creating customer value, maintaining relationships, and sustaining organizational growth. Marketing is not just about selling or advertising; it involves research, planning, segmentation, positioning, pricing, distribution, branding, and promotion. This paper highlights the relevance of marketing in modern commerce and explores its applications in various areas, including consumer behavior, digital platforms, global trade, and social responsibility.
Keywords	Consumer, business environment
Field	Arts
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-09-05
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.55329

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