The Impact of Digital Storytelling Platforms in Shaping the Narratives of Women Entrepreneurs

Author(s)	Dr. Geetha Parasuram Singh, Dr. Benazir A
Country	India
Abstract	Women entrepreneurs have embraced digital storytelling platforms to promote their success, with the ability to share their experiences and build brand equity through visibility. Women can reject stereotypes, establish their brand, and communicate with an international audience on these platforms. By using a comprehensive analysis of secondary data, this study explores how digital storytelling shapes the narratives of women entrepreneurs. Specifically, it examines the influence of online platforms on women's empowerment and their ability to address challenges and shape public attitudes. According to the results, Instagram, LinkedIn, and YouTube are among the most influential platforms in reframing traditional narratives while also fostering entrepreneurial engagement. However, challenges such as the digital divide and online bullying persist and require strategic interventions. The study concludes with concrete recommendations for the effective use of digital storytelling.
Keywords	Digital storytelling, Women entrepreneurs, Branding, Empowerment, Social media.
Field	Sociology > Administration / Law / Management
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-09-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.55600

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