Impact of Social Media on Adolescents, Adults and Elderly in Rural Life of Western Uttar Pradesh

Author(s)	Mr. Suraj Deo Prasad, Dr. Narendra Kumar Mishra, Dr. Mamta Bhatia
Country	India
Abstract	This study examines the impact of social media on adolescents, adults and the elderly in rural Western Uttar Pradesh. Surveys reveal adolescents prefer Instagram (46%) and YouTube (44%), while adults and the elderly favor YouTube (70.7%) and Facebook (19.5%). Adolescents’ usage has steadily increased since 2014–15, peaking at 72% in 2020–22, whereas adults and elderly show fluctuating patterns. Video viewing and music dominate content consumption, with news more popular among adults and elderly. While adolescents report significant lifestyle changes (68%), most adults and elderly (80.5%) perceive minimal impact. Social media also influences cultural practices and social dynamics across generations.
Keywords	Social Media, Rural Life, Western Uttar Pradesh, Adolescents, Adults and Elderly.
Field	Sociology > Journalism / Media
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-09-11
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.55613

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research