International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Role of Video Marketing in Educating Consumers about Eco-Friendly Products

Author(s) Mr. Pulkit Trehan, Prof. Dr. Sarika Agarwal
Country India
Abstract Video marketing has emerged as a transformative tool in the digital era, offering unparalleled opportunities for businesses and organizations to connect with consumers. Platforms like YouTube have become pivotal in influencing consumer behavior, especially when it comes to promoting eco-friendly products. This research explores the role of video marketing in educating and inspiring consumers to adopt sustainable practices by providing engaging, informative, and visually compelling content.
This paper also examines how influencers and content creators play a vital role in amplifying the reach and credibility of eco-friendly messages. Authentic endorsements and real-life examples presented through videos resonate deeply with audiences, making sustainable choices more accessible and relatable.
By focusing on positive engagement and education, video marketing transcends traditional advertising, positioning eco-friendly products as viable, desirable, and impactful solutions for a greener future. This research highlights the advantages of video marketing in promoting sustainability and underscores its potential to drive meaningful consumer behavior change in the pursuit of global environmental goals.
Keywords Video Marketing, Eco-Friendly Products, Consumer Education, Sustainability, Digital Marketing, Influencers, Content Creators, Green Marketing, Environmental Awareness, Sustainable Consumption, Marketing Strategies
Field Business Administration
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-11
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.55740
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals