International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

The Role of Data Visualization in Communication Design: Balancing Engagement, Accuracy, and Ethics

Author(s) Ms. Mahi Budhwani
Country India
Abstract This study explores how narrative structures, visual aesthetics, and rhetorical strategies in data visualization influence comprehension, memorability, and trust in communication design. Through secondary research, it finds that narratives improve coherence and recall, aesthetics enhance engagement and retention, and rhetorical framing shapes perceptions of credibility, though each poses risks of oversimplification or bias if misapplied. Cognitive factors such as prior knowledge, belief systems, and cognitive load, along with demographic and cultural diversity, further affect audience interpretation. Infographics and interactive formats highlight the potential of visualization across education, advocacy, and marketing, while also revealing limitations in precision and ethical concerns. The findings suggest that effective visualization requires balancing engagement, accuracy, and ethics, with accessibility and inclusivity serving as essential guiding principles. Overall, data visualization is not only a technical practice but also a communicative and ethical act that influences how societies interpret and trust information.
Keywords Data visualization, Communication design, Narrative structures, Visual aesthetics, Rhetoric, Credibility, Cognitive processing, Infographics, Audience diversity, Ethics
Field Arts
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-15
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.55841
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals