How Has the Introduction of Digital Financial Products (E.g., Mobile Wallets, Robo-advisors, Fintech Investment Apps) Altered Portfolio Preferences and Savings Rates in Emerging Markets?

Krishang Garg

doi:10.36948/ijfmr.2025.v07i05.56095

How Has the Introduction of Digital Financial Products (E.g., Mobile Wallets, Robo-advisors, Fintech Investment Apps) Altered Portfolio Preferences and Savings Rates in Emerging Markets?

Author(s)	Krishang Garg
Country	India
Abstract	In this paper, we discuss the impact of introducing digital financial products, namely mobile wallets, robo-advisors, and fintech investment applications, and the way it has transformed the savings behavior and portfolio preferences in new markets. Based on secondary sources, including Global Findex Database, GSMA Mobile Money indicators, Statista, reports of the consulting firms, and disclosures of the companies, the study will use a comparative thematic approach to both cross-country trends and product-level variations. The studies indicate that mobile wallets, especially in Sub-Saharan Africa, have greatly increased financial inclusion and formalized savings, and products such as M-Pesa and M-Shwari have increased household resilience. The barriers to entry in equity markets have been reduced by robo-advisors, which are concentrated in Asia-Pacific and Latin America, and allow first-time investors to participate in diversified portfolios. The examples of fintech investment applications, like Groww in India and Nubank in Brazil, confirm the ability of integrated platforms to transform retail consumers into active investors using low-cost and accessible tools. The discussion illustrates that the three types of products all lower transaction costs and increase access, but the effects of the products on the rates of savings and diversification of portfolios differ across seniority of regulatory frameworks, maturity of infrastructures, financial literacy, and cultural backgrounds. The research will also add to the literature by comparatively reviewing various digital finance tools in a systematic manner, providing insights to policymakers and players in the industry who are interested in using digital finance to achieve financial inclusion, household resilience, and sustainable growth of investments in emerging economies.
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-09-26
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.56095

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How Has the Introduction of Digital Financial Products (E.g., Mobile Wallets, Robo-advisors, Fintech Investment Apps) Altered Portfolio Preferences and Savings Rates in Emerging Markets?

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