Assessing the Impact of AI - Based Travel Applications on Travel Decision Making Behavior Among Indian Travelers

Author(s)	Prof. Dr. SP Mathiraj, Ms. Anuraghavi Vinayagam
Country	India
Abstract	Artificial Intelligence (AI) has emerged as a transformative force in the tourism industry reshaping how travelers plan and make decisions. This study explores the role and significance of AI-based travel apps and looks at how they affect Indian traveller’s decision-making. SPSS was used to analyze data from 356 respondents. Regression results verified that perceived utility, ease of use, trust & security, and personalization have a substantial impact on travel decisions, whereas descriptive statistics showed a strong uptake of AI products. The results highlight how AI applications are increasingly being used to improve travel experiences, providing information for developers, travel agencies, and legislators.
Keywords	Artificial Intelligence (AI), Travel applications, Tourism Industry, Decision Making, Indian Travelers.
Field	Sociology > Tourism / Transport
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-09-20
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.56223

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research