International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Pledgecircle: a Mobile-first, Whatsapp-integrated Platform and the Digital Transformation of Communal Giving in Uganda

Author(s) Mr. Ivan Mwanje, Mr. Kennedy Witabo
Country Uganda
Abstract Communal giving, known locally as Ekibina or through various other cultural names, is a deeply entrenched socio-economic practice in Uganda, serving as a critical safety net and catalyst for community development. However, traditional models are constrained by geographical limitations, inefficiency, lack of transparency, and security risks. This paper proposes and analyses "PledgeCircle," a theoretical mobile-first fundraising platform designed to digitize and scale this practice. By leveraging Uganda's high mobile penetration rate and the ubiquitous use of WhatsApp, PledgeCircle integrates a USSD/SMS backbone with a WhatsApp Business API front-end to create an accessible, secure, and transparent system for managing communal funds. This research examines the socio-technical design principles of such a platform, its potential impact on financial inclusion, the challenges of implementation, and its role in the broader digital transformation of informal financial ecosystems in Sub-Saharan Africa. We argue that a context-aware, hybrid-technology model like PledgeCircle can significantly enhance the efficiency, reach, and trust in traditional giving circles, fostering greater financial resilience and community empowerment
Keywords Social Fundaraising, PledgeCircle, Whatsapp Integration, Mobile Money Integration, Vendor & Event Management
Field Computer Applications
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-22
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.56238
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E-ISSN 2582-2160
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