International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 1 (January-February 2026) Submit your research before last 3 days of February to publish your research paper in the issue of January-February.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 1
January-February 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Decoding Consumer Preferences: A Comprehensive Analytics approach to Emerging Digital Payment Mechanisms

Author(s) Mr. Mainak Jana, Mr. Pankaj Kumar, Mr. Hritajit Pal
Country India
Abstract The rise of digital payment systems has transformed the way consumers now interact with the financial services, offering a greater convenience, speed, and accessibility. As these technologies now continue to shape the landscape of the consumer finance, understanding the factors that influence this user preferences are crucial for both service providers and the policymakers. This research now investigates the various attributes that drive the consumer choices across the different digital payment mechanisms by examining the parameters such as convenience, security, speed, accessibility, cost, merchant coverage, privacy, and transaction limits. A survey-based approach was employed to collect the data from a very diverse consumer base, and hence three advanced analytical techniques-Sentiment analysis, Conjoint analysis and Market basket analysis were applied to identify the key determinants of consumer satisfaction and product adoption. The study’s findings offer a deep understanding of how the consumers prioritize different features in some of the digital payment systems and thus revealing valuable insights into their preferences and behaviours, By uncovering the relative importance of these factors such as security, convenience, and cost, this research is providing some actionable guidance for improving the digital payment platforms, enhancing the user experience, and driving some broader adoption across the different market segments.
Keywords Digital Payment Systems, Consumer Preferences, Sentiment Analysis, Conjoint Analysis, Market Basket Analysis, User Experience, Adoption Drivers, Payment Mechanisms, Consumer Behaviour, Payment Technology, Financial Innovation, Digital Wallets, Payment Security.
Field Business Administration
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-22
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.56251
Short DOI https://doi.org/g946dw
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 7 Isu 6Cover Page Vol 7 Isu 5Cover Page Vol 7 Isu 4

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com