International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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CR 7 - The Global Brand Icon

Author(s) Mr. Arun Vijay, Mr. Anvarsha Shaji
Country India
Abstract Cristiano Ronaldo has transformed from a footballer into a global brand icon – CR7. This paper examines how his identity extends beyond sports into fashion, fitness, lifestyle, and global influence. Using Kapferer’s Brand Identity Prism, McCracken’s Celebrity Endorsement Model, and Destination Branding theory, the study highlights how CR7 operates as both a commercial brand and a cultural phenomenon that impacts fans, markets, and even nations.
Keywords CR7, branding, global icon, brand identity, celebrity endorsement, destination branding, sports marketing, cultural influence
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-28
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.56405
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