International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Investigating the Role of Social Media in Promoting Rural Entrepreneurship through E-marketing Practices in Pune District

Author(s) Ms. Pooja Tiwari
Country India
Abstract This paper studies how social media platforms help rural entrepreneurs in Pune district grow their businesses through e-marketing practices. It looks at the opportunities, challenges, and real impact of digital platforms on small business owners. The study uses a sample of local entrepreneurs, with data collected through surveys and interviews, to analyze how effective social media is as a tool for marketing and business growth.
Keywords Social-media, Rural entrepreneurship, E-marketing practices, Digital literacy, Rural development.
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-09-30
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.57051
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E-ISSN 2582-2160
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