International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 3 (May-June 2026) Submit your research before last 3 days of June to publish your research paper in the issue of May-June.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 3
May-June 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Digital Marketing Adoption in MSMEs: Enterprise Strategies and Policy Interventions for Competitiveness

Author(s) Ms. Rimpjeet Kaur
Country India
Abstract Micro, Small, and Medium Enterprises (MSMEs) are crucial drivers of economic growth, employment, and broad-based development. As digital platforms transform business landscapes, digital marketing has become a key tool enabling MSMEs to enhance visibility, attract customers, and remain competitive. Digital marketing has emerged as a tool for MSME resilience and competitiveness amidst rapid digital transformation. This paper explores the dual dimensions of enterprise strategies and policy frameworks in accelerating digital marketing adoption among MSMEs. At the enterprise level, clearly defined marketing objectives, selective use of relevant channels, systematic performance measurement, and leveraging freelance or platform-based expertise can offset capability gaps. At the policy level, integrated interventions—such as last-mile digital skilling, subsidized onboarding, tailored financing, and robust digital infrastructure—are essential for inclusive outcomes. Drawing on development finance reports, recent government initiatives, and global case studies, this study argues that digital marketing adoption is both a business necessity for MSMEs and a broader development priority. This paper examines the role of digital marketing in enhancing MSME competitiveness, identifies key challenges, and discusses policy interventions and enterprise-level strategies necessary for inclusive outcomes.
Keywords Digital Adoption, Policy Intervention, Competitiveness, Firm Strategies
Field Business Administration
Published In Volume 7, Issue 3, May-June 2025
Published On 2025-05-05
DOI https://doi.org/10.36948/ijfmr.2025.v07i03.57054
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals