International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

Call for Paper Volume 8, Issue 2 (March-April 2026) Submit your research before last 3 days of April to publish your research paper in the issue of March-April.
Submit Research Paper Join as a Reviewer

Plagiarism is checked by the leading plagiarism checker TurnItIn

Call for Paper

Volume 8 Issue 2
March-April 2026

Submit your research paper

Indexing Partners
Academia Advanced Sciences Index Bielefeld Academic Search Engine CiteSeer DRJI Google Scholar Independent Search Engine & Directory Network ISI (International Scientific Indexing) Issuu Mendeley Research Networks
RefSeek ResearcherId - Thomson Reuters ResearchGate Scirus Scribd Semantic Scholar UTeM - Universiti Teknikal Malaysia Melaka Wiki for Call for Papers WorldCat Zenodo

Semiotic Analysis on Promotional Digital Poster of UMDC

Author(s) Ms. Ma. Elyza Jake Alaal Silorio, Ms. Ana Bia Lescano Gulles, Ms. Theryl March Pino De Los Santos, Prof. Dr. Ana Mae Maraasin Monteza
Country Philippines
Abstract This study explored the semiotic elements in UM Digos College promotional digital posters and how visual, textual, and linguistic features express the institution’s identity, values, and brand image. The corpus data included are promotional digital posters from the official online pages of UM Digos College and the three most populated departments: the Department of Teacher Education (DTE), Department of Criminal Justice Education (DCJE), and Department of Business Administration (DBA). Using a semiotic analysis framework, the research examined key symbols, colors, typography, and language use to uncover their role in meaning-making. Findings indicate that these semiotic elements significantly contribute to the college’s academic credibility and help create a unified brand narrative. The research also highlights the strategic use of visual and linguistic communication in educational marketing, showing how promotions can be more effective for greater engagement. This study aligns with Sustainable Development Goal 4 (Quality Education) by promoting access through informative visual materials, and SDG 9 (Industry, Innovation, and Infrastructure) by employing digital communication tools. The analysis leans toward a positive interpretation, suggesting that such semiotic components support UM Digos College’s credibility, which in turn attracts students while strengthening public trust, institutional reputation, and community engagement.
Keywords Brand Identity, Educational Marketing, Semiotics, Visual Communication
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-10-04
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.57092
View / Download PDF File

Share this



E-ISSN 2582-2160
CrossRef

CrossRef DOI is assigned to each research paper published in our journal.

IJFMR DOI prefix is
10.36948/ijfmr

Downloads
Research Paper Format Copyright Permission Form and Undertaking Form Cover Page Vol 8 Isu 2Cover Page Vol 8 Isu 1Cover Page Vol 7 Isu 6

All research papers published on this website are licensed under Creative Commons Attribution-ShareAlike 4.0 International License, and all rights belong to their respective authors/researchers.

CC-BY-SA Open Access

About IJFMR
Fees & Payment
Current Issue
Publication Archive 		Submit Research Paper
Track Submission Status
Publication Guidelines
Publication Ethics
Peer Review & Plagiarism 		Join as a Reviewer
Editors & Reviewers
Reviewer Referral Program
Get Reviewer Membership Certi. 		Website/Journal Policies
Usage Policy
Content Policies
Privacy Policy
Contact Us +91-9687-828-838 editor@ijfmr.com
Powered by Sky Research Publication and Journals