Driving the Future: Monetization Strategies for the Connected Vehicle Data Ecosystem

Author(s)	Naresh Kalimuthu
Country	United States
Abstract	The connected vehicle market has already generated billions in telematics data. However, several obstacles are blocking the realization of these profits. This research explores the monetization of anonymized and aggregated vehicle data, a relatively low-risk approach to data monetization. It identifies and addresses three key challenges: the complex regulatory environment, consumer distrust regarding data privacy, and the fragmented, proprietary data ecosystems of OEMs and aftermarket systems. Additionally, it highlights the diverse business models with strong value propositions. The analysis concludes that the most effective approach to data monetization is a combination of privacy-protecting technologies, industry-standardized data, and cooperative business models focused on data monetization.
Keywords	Vehicle Data Monetization, Telematics, Anonymization, Data Privacy, Connected Vehicles, Aggregated Data, Automotive IoT, Usage-Based Insurance (UBI).
Field	Engineering
Published In	Volume 7, Issue 3, May-June 2025
Published On	2025-05-07
DOI	https://doi.org/10.36948/ijfmr.2025.v07i03.57939

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International Journal For Multidisciplinary Research