Impact of social media for Brand Promotion with special reference  to start-ups in Uttar Pradesh

Jagrati Tiwari; Manoj Awasthi

doi:10.36948/ijfmr.2025.v07i05.58226

Impact of social media for Brand Promotion with special reference to start-ups in Uttar Pradesh

Author(s)	Ms. Jagrati Tiwari, Prof. Manoj Awasthi
Country	India
Abstract	This study delves into the impact of social media on brand promotion for startups in Uttar Pradesh, shedding light on their motivations, strategies, and challenges in utilizing these platforms. Through a comprehensive survey of startup founders and marketers, key factors driving social media usage, such as audience engagement, direct customer interaction, and brand visibility, were identified and analyzed. The findings reveal that audience engagement stands out as the primary driver for startups to leverage social media, with a focus on real-time interaction and relationship building. Direct customer interaction emerges as a crucial feature, facilitating prompt engagement and issue resolution, thus fostering brand loyalty. Social media's ability to provide a global audience enables startups to establish brand visibility, transcending geographical boundaries. Moreover, user-generated content plays a significant role in building brand credibility, despite concerns about advertising costs. Startups recognize the targeted and personalized nature of social media advertising as a key motivator over traditional media, allowing them to reach their desired demographic effectively. The dynamic nature of social media platforms also facilitates real-time feedback collection, enabling startups to test marketing strategies promptly and adjust them accordingly.
Keywords	Startups, social media, Brand Promotion, Uttar Pradesh.
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-10-23
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.58226

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Impact of social media for Brand Promotion with special reference to start-ups in Uttar Pradesh

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