International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Viewers’ Preferences about Five Popular Web Series released between January-July 2025 on Different OTT Platforms in West Bengal

Author(s) Mr. Anis Chattopadhyay, Prof.(Dr.) Sujit Mukherjee
Country India
Abstract The rapid expansion of Over-The-Top (OTT) platforms in India has transformed audience entertainment consumption patterns. Platforms such as Disney+ Hotstar, Amazon Prime Video, SonyLIV, ZEE5, and Netflix have become integral to Indian viewing habits, with web series emerging as a dominant format. Understanding audience perceptions of popular Indian web content is crucial to assessing shifts in preferences, engagement, and satisfaction.
Keywords webseries, OTT, Platforms, preference
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-10-18
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.58306
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E-ISSN 2582-2160
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