International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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A Review on Influence of Social-Media on Students’ Career Decision Making by Analyzing Emotional and Psychological Support using AI-Driven Career Guidance Systems

Author(s) Sivaranjani S, Prof. Dr. A. Vimala
Country India
Abstract With the evolving landscape of post-secondary education and the workforce, artificial intelligence (AI) has increased its potential as a transformative tool in career guidance by providing personalized, data-driven recommendations. However, most AI systems focus on cognitive constructs (e.g., interests, abilities, previous educational achievements) while ignoring the emotional and psychological parts of career decision-making. We reviewed the constructs of career indecision, emotional intelligence, self-efficacy, chance events, and social context, as they are currently underrepresented in AI systems. Additionally, social media sites, such as Instagram, TikTok, LinkedIn, and YouTube, have become important sources of career-related information and are increasingly influencing decision-making in ways that did not previously exist. This paper presents a set of recommendations to address limitations related to emotion by introducing hybrid human–AI approaches that integrate concepts of affective computing, multimodal data mining, and adaptive interventions. Hybrid models such as these have the potential to develop resilience and emotional well-being, as well as build a holistic career development process that is context-sensitive and that transcends cognitive matching.
Keywords Emotional intelligence, Psychological Support, Social Media, Artificial Intelligence, Career-decision making
Field Sociology > Education
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-10-22
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.58357
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E-ISSN 2582-2160
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