An Analytical Study on Liquidity and Profitability of Selected Personal Care Companies in India

Author(s)	Dr. S. Kalaiyarasi
Country	India
Abstract	ABSTRACT This segment of FMCG is sharing 50 percent of the overall FMCG sector. The Indian personal care segment includes skin care e.g., sunscreens, face creams, body lotions, foot cream, and hand cream, body care includes deodorants, shaving creams, eyecare includes spectacle lenses and contact lenses, oral care includes toothpaste, manual toothbrushes, mouthwashes and floss, the other personal care includes color cosmetics, hair colors, shampoos, conditioners, hair masks, and styling products. In 2023, the Beauty & Personal Care sector is projected to bring in US$27.23 billion in revenue. The market is predicted to expand by 3.38% yearly (CAGR 2023-2027) (Beauty and personal care - India, 2022). The penetration of consumers is increasing in this segment because of lower prices in small quantities. For analyzing the liquidity and profitability position on selected personal care companies, the statistical tools such as MEAN, Standard Deviation, Co Efficient of Variation Skewness, Kurtosis, CAGR, and ANOVA has been used. It is suggested that the personal care companies should improve its liquidity and profitability position so as to attract the investors and customers.
Keywords	Keywords: personal care companies, financial analysis, FMCG Companies.
Field	Mathematics > Economy / Commerce
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-21
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.58449

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