An Empirical Study on the Impact of Menstrual Pad Advertisements on Chinese Women's Menstrual Shame

Author(s)	Claire Yang
Country	China
Abstract	This study aims to explore the role and effect of sanitary pad advertisements in shaping the perception and sense of shame regarding menstruation among Chinese women, especially among the teenage group. Through quantitative and qualitative analysis of 82 questionnaire responses combined with a literature review of existing advertising strategies, this study shows that Sofy’s advertisement has the best effect on converting people’s views on menstruation positively. Moreover, the paper also talks about some recommendations for companies to improve public sentiment towards menstruation.
Keywords	Advertising strategies, Menstruation, Sanitary pads
Field	Sociology > Economics
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-10-25
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.58550

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