A Breakthrough on How Cultural Norms Affect Women’s Engagement with Digital Finance Platforms - A Matrilineal context on the State of Meghalaya.

Author(s)	Ms. Shantipriya Nag, Ms. Balabet Kharmalki
Country	India
Abstract	This study underscores the importance of culturally sensitive digital finance programs that discern the dual influence of matrilineal values and digital finance shift. By positioning digital financial inclusion within the cultural framework of the matrilineal society of Meghalaya, this study contributes to a nuanced understanding of how gendered financial behaviour is not only dictated by patriarchy but also by localized socio-cultural configuration. This paper concludes with enhanced policy and regulatory framework for inclusiveness, community engagement programs, enhanced security and privacy measures and culturally tailored financial literacy programs.
Keywords	Digital Finance, Financial Inclusion, Matrilineal Values & Society, Mobile Banking.
Field	Sociology > Banking / Finance
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-15
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.58848

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