How Indian Car Companies Compete With Foreign Brands

Author(s)	Yuvraj Aggarwal
Country	India
Abstract	This study examines how Indian automotive firms compete with foreign brands in a rapidly evolving market characterized by technological innovation, shifting consumer preferences, and policy interventions. Using secondary data from 2020–2025, the research highlights Indian OEMs’ strengths in cost leadership, localization, and EV adoption, while foreign brands leverage safety, design, and premium features. Findings reveal SUV and EV portfolios as critical growth drivers, increasing rural penetration, and strategic use of government incentives. The study underscores the importance of policy alignment, infrastructure development, and consumer-centric strategies in sustaining competitive advantage in India’s dynamic automotive sector.
Keywords	Indian automotive industry, Original Equipment Manufacturers (OEMs), Market competition, Foreign automotive brands, Electric vehicles (EVs), Localization strategy, Consumer preferences, SUV market trends, Government policy incentives, Export and sustainability strategies
Field	Sociology > Economics
Published In	Volume 7, Issue 5, September-October 2025
Published On	2025-10-29
DOI	https://doi.org/10.36948/ijfmr.2025.v07i05.59137

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