The Purchase Decision About Pharmaceutical and Surgical Devices: A Study in Chhatrapati Sambhajinagar

Author(s)	Ms. Akshada Abhay Nikalje
Country	India
Abstract	This research examines the factors influencing the purchase decisions of pharmaceutical and surgical devices in Chhatrapati Sambhajinagar. Conducted during an internship at Meditech Devices, the study uses both primary and secondary data to understand how product quality, reliability, brand image, pricing, and after-sales service affect institutional buying behavior. Findings reveal that healthcare professionals prioritize quality and trust over cost, and that strong supplier relationships and digital marketing can enhance customer engagement. The study concludes with strategies to help manufacturers strengthen competitiveness and align with India’s growing healthcare sector.
Keywords	Purchase Decision, Medical Devices, Healthcare Marketing, Customer Behavior, Meditech Devices, Brand Trust, Market Analysis
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-09
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59177

About IJFMR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us		+91-9687-828-838	editor@ijfmr.com

International Journal For Multidisciplinary Research