The Economics of Transition: A Cost-Benefit Analysis of Recycled Paper Packaging in India's E-Commerce Sector

Author(s)	Garv Agarwal
Country	India
Abstract	The Indian e-commerce sector, a powerhouse of economic growth, faces a critical juncture where environmental sustainability intersects with business strategy. This paper conducts a comprehensive cost-benefit analysis from a business economics perspective to evaluate the viability of transitioning from conventional plastic to recycled paper packaging. By synthesising secondary data from corporate sustainability reports, industry analyses, and academic literature, this study argues that while the transition presents significant short-term operational challenges and costs, it yields substantial long-term benefits. These benefits include enhanced brand equity, superior risk mitigation, operational cost savings, and alignment with evolving consumer preferences and regulatory frameworks. The analysis concludes that investing in recycled paper packaging is not merely an ethical choice but a strategically sound economic decision that can confer a durable competitive advantage in the increasingly conscious Indian market.
Keywords	Circular Economy, Sustainable Packaging, E-Commerce, Cost-Benefit Analysis, Business Strategy, India, Recycled Paper, ESG.
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-12-17
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59388

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