International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

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Hustle Culture vs. Work–Life Balance: How Young Entrepreneurs Define Success Today, A Quantitative Investigation of Psychological Costs, Business Outcomes, and Subjective Definitions of Success

Author(s) Mr. Mitesh Vinayak
Country India
Abstract The rise of “hustle” or “grind” culture has reshaped entrepreneurial identity, promoting relentless work effort as a badge of success. At the same time, younger founders increasingly emphasize work–life balance and mental sustainability. This study quantitatively examines how endorsement of hustle culture relates to both subjective and objective indicators of entrepreneurial success, as well as to psychological well-being outcomes, including burnout, life satisfaction, and perceived stress. It also explores the mediating role of burnout and the moderating influence of entrepreneurial passion and firm stage.
A cross-sectional online survey of 300–600 young entrepreneurs (aged 18–35) was conducted using validated psychometric instruments. Data were analyzed using confirmatory factor analysis (CFA), structural equation modeling (SEM), regression techniques, and latent profile analysis to identify founder typologies.
Findings reveal that hustle endorsement predicts short-term entrepreneurial success but is also positively associated with burnout and perceived stress. Work–life balance emerges as a significant protective factor for life satisfaction, while entrepreneurial passion buffers some negative effects of excessive hustle. The study contributes to a nuanced understanding of how contemporary entrepreneurs define “success” and highlights the psychological trade-offs embedded in modern entrepreneurial culture.
Keywords entrepreneurship; hustle culture; work–life balance; burnout; life satisfaction; entrepreneurial passion; perceived stress; subjective success; founder well-being; Gen Z entrepreneurs
Field Business Administration
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-10-31
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.59425
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E-ISSN 2582-2160
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