International Journal For Multidisciplinary Research

E-ISSN: 2582-2160   •   Impact Factor: 9.24

A Widely Indexed Open Access Peer Reviewed Multidisciplinary Bi-monthly Scholarly International Journal

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Festival Season Buying Behaviour of Middle-Class Consumers in South India: A Descriptive Analysis

Author(s) Mr. SIVASANKAR PERIYASAMY
Country India
Abstract The buying pattern of the consumer is am important one in deciding the market trend. This analysis focuses on the middle class consumers' buying pattern during the festival season. It is observed that this class people take more efforts in balancing the sources of money spent for it with the availability in the market. On the basis of the secondary data, this analysis is designed.
Keywords Buying Behavour – Retail Economy – Purchasing Pattern- Marketing Strategies.
Published In Volume 7, Issue 5, September-October 2025
Published On 2025-10-31
DOI https://doi.org/10.36948/ijfmr.2025.v07i05.59454
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E-ISSN 2582-2160
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