Influence of Attributes of Batter Products on Consumers Buying Behaviour in Chennai City

Author(s)	Dr. Karthikeyan T, Mr. Rathinavel S
Country	India
Abstract	Food products like readily made Parotta and Chappathi, Rava Dosa mix, Upma mix, Vada batter, Idly and Dosa batter, Instant Noodles along with readily available masala mix powders and paste assists the Consumers in preferring ready to cook and eat categories of products. Among these products comes the readymade idly and dosa batter, preferred by different age category and both Genders. This product helps people to save time, in preparing the batter and the time in preparing it. Further, the Regression Model evaluates how different attributes of Batter Products namely Product Perception, Brand Perception, Pricing, Convenience, Promotion, Packaging, Reliability, and Sustainability influence on Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Decision and Consumer Buying Behaviour. This survey was conducted at Chennai among the Batter Consumers with the total of 433 Respondents.
Keywords	Product Perception, Brand Perception, Convenience & Promotion, Packaging,
Field	Business Administration
Published In	Volume 7, Issue 6, November-December 2025
Published On	2025-11-03
DOI	https://doi.org/10.36948/ijfmr.2025.v07i06.59542
Short DOI	https://doi.org/g99p9q

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